MINI MASTERCLASS: HOW TO CRAFT THE PERFECT PRESS RELEASE HEADLINE

AND GET THE ATTENTION OF YOUR MEDIA AUDIENCE.

Are you struggling to come up with a headline for your press release? Have you been staring at a blank screen for what seems like forever and not getting anywhere? Perhaps you've written lots of press releases, only to find they aren't connecting with your target audience? If this sounds familiar, welcome to this PR Decoded Mini-Masterclass on crafting the perfect press release headline. I will share my two-plus decades of experience writing press release headlines that generate engagement and media coverage so you can master this skill for your business.

WHY HEADLINES MATTER

The headline is the most critical element of any press release – whatever your industry or news you have to share. Your headline isn't just the first thing a journalist sees; it's the gatekeeper of whether your news gets read or tossed in the bin. A well-crafted headline can be the difference between success and oblivion, especially when your press release sits alongside hundreds of others in a journalist's inbox. And when receiving 200+ emails a week, you need something to cut through the noise.

THE NO NOs