To get media attention for your brand, you need to master the skill of press release writing. Why? Press releases remain the most effective, efficient, and economical way to connect with your target media/influencers and get your story told. Even without a relationship with the editor/creator, you are trying to connect with and in a media landscape evolving at rapid speed, press releases remain a go-to resource for journalists and creators seeking fresh stories and inspiration. The challenge is standing out in a crowded inbox.
I've compiled the ultimate checklist that walks you through the press release writing process to set you up for success. This easy-to-follow framework will help you write killer press releases that get your brand media attention.
Good luck!
Jo
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