As a PR expert with over two decades of experience launching, building and scaling global beauty, health and wellbeing brands, I know how costly it is to access high-level PR and brand-building expertise, especially for small businesses and startups. That's why I launched this Substack—so brands can access my knowledge without the cost and commitment of hiring a full-time PR or agency. This Substack is your PR, marketing and brand-building toolkit that will enable and empower you with the insight, skills and know-how to build your business or personal brand.
I work with brands every day in the beauty/wellbeing space, helping them thrive in a fiercely competitive landscape—and I am bringing this expertise directly to you via this channel. Whether you want to grow your beauty business or position yourself as a go-to authority in your niche, you'll find practical, actionable strategies, quick tips, and the latest tools you can implement immediately. This will make you feel capable and ready to take on the challenges in your industry.
This is more than just learning about PR—it's about tapping into strategies that are proven to work, are actionable and yield results. It's also about building a community of business leaders who support and elevate each other. We rise by lifting others, and I'm excited to help you rise, grow, and succeed alongside fellow entrepreneurs. This will make you feel connected and part of a supportive network.
So, if you're serious about taking your brand to the next level, hit that subscribe button. Let's do this together. There's no pressure to be a paid-for subscriber —take a peek first and see if I'm a good fit for you. Either way, I can't wait to connect with you and get to work on building something great.
Let's make it happen.
Jo :)
Share this post